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MediAsia2010 iafor
The Asian Conference on Media and Mass Communication
October 28-30 2010, The Ramada Osaka, Osaka, Japan The International Academic Forum
www.mediasia.iafor.org www.iafor.org


Mr Takayuki Yamada
Chairman, IAFOR Japan
Mr. Sufri Eka Bhakti
Universiti Sains of Malaysia, Malaysia

June 25, 2010 Email: ai_usm@yahoo.com

Submission Reference: 0015 Presentation Type: Oral Presentation

Submission Title: Students on Facebook through Uses and Gratification Perspectives
Author(s): Sufri Eka Bhakti, Mohammad Md Yusoff

Dear Mr. Eka Bhakti,

On behalf the MediAsia 2010 conference chair, Professor Gary Swanson, I am pleased to write that your proposal “Students on Facebook through Uses and Gratification Perspectives”, having met the accepted international academic standards of blind peer review, has been accepted for presentation at the Asian Conference on Media and Mass Communication 2010.

The Conference will be held in Osaka, Japan, at the Ramada Osaka Hotel, from the evening of Thursday October 28 through Saturday, October 30 2010. The keynote speaker and plenary session will be on Friday morning and parallel panel sessions begin Friday afternoon and run for the duration of the conference. Panels run for 90 minutes, with generally three presenters per panel, so each presenter has 30 minutes total for presentation and Q&A. For more detailed information about the conference, and accommodation, please visit the conference website.

Please note that if you cannot attend for any reason, please notify the conference administration team at mediasia@iafor.org, remembering to quote your submission reference number. Also, if you observe special religious holidays during the conference, please let us know on which day(s) you must not present. Not everyone can be accommodated with preferential dates and time, so presenters should limit any request of this nature to unavoidable situations.

A PDF of the full Conference Programme will be placed on the MediAsia website by Octber 5, 2010. Your name and paper title will be listed in the Programme upon payment of your registration fees. Please check the Programme at that time to make sure all information pertaining to you is included and correct.

Thank you for participating in the Asian Conference on Media and Mass Communication 2010. All of us affiliated with the organization aim to make this inaugural conference a success.

Yours Sincerely,

Takayuki Yamada

Students on Facebook Through Uses and Gratification Perspectives

Students on social network sites have dramatically increased in recent years. Online media such as Facebook, Twitter and My Space allows Millions of students to create their personal profiles and also learn about acquaintances. Using the uses and gratification theory approach, the thesis was written with the intent of discovering study about common reason for Facebook use based on Uses and Gratifications Perspective (McQuail, 1983). The study purposed to find out the important activities on Facebook, reasons, and the processes of students used Facebook to satisfy their needs and wants. This exploratory study examined students through survey and in depth interview on Persatuan Pelajar Indonesia -University Sains of Malaysia (PPI – USM). This theory is expected to help communication researchers enhance a better understanding of the powerful influence social networking sites have on students. Many students shared that they used Facebook to inform their friends about information and events quickly.